Jociene Santos

Product Designer
Salvador, BR.

About

Results-driven Product Designer with a unique blend of graphic design expertise and academic research insights, specializing in crafting impactful user experiences within agile, multidisciplinary consultancy environments. Leverages a deep understanding of design stages and UX problem-solving to deliver innovative solutions that significantly enhance business value and user engagement.

Work

Avenue Code
|

Product Designer at Braskem

São Paulo, São Paulo, Brazil

Summary

Led the development, upgrade, and maintenance of the Design System for Braskem within an agile consultancy environment, enhancing product consistency and efficiency.

Highlights

Contributed to the full lifecycle of Design System components, from requirements definition to comprehensive documentation, ensuring seamless integration across projects.

Implemented generative AI for the icon library update, significantly streamlining asset creation and improving design scalability for the Design System.

Collaborated effectively with multidisciplinary teams in an agile setting, delivering design solutions that met evolving project needs and improved user experience.

Enhanced product consistency and user experience by actively participating in the development and iterative improvement of core design components based on feedback.

Avenue Code
|

Graphic Designer at Avenue Eco

São Paulo, São Paulo, Brazil

Summary

Developed and executed comprehensive visual communication strategies and graphic materials for Avenue Eco, enhancing brand presence and audience engagement across multiple platforms.

Highlights

Designed compelling visual material for Avenue Eco's social network, increasing brand visibility and audience interaction across digital channels.

Created distinct visual identities for key initiatives, including the EcoTalks podcast, ensuring consistent brand representation and recognition.

Produced impactful graphic content for major events, such as the People Management in Silicon Valley event, supporting high-profile communications and marketing efforts.

Developed and formatted e-books and newsletters, expanding educational content reach and improving user experience for digital publications.

Sebrae Bahia
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Graphic Designer at Portfolio management unit

Salvador, Bahia, Brazil

Summary

Spearheaded graphic design and audiovisual content creation for Sebrae Bahia, a non-profit promoting small business development, to enhance educational outreach and digital engagement.

Highlights

Produced engaging motion animations for the YouTube channel, increasing viewership and educational content consumption for small business owners.

Developed a wide range of graphic design materials, including e-books, brochures, and media posts, supporting sustainable and competitive development for small businesses.

Edited audiovisual content, improving the quality and accessibility of educational resources for diverse audiences.

Contributed to the mission of promoting small business growth by creating compelling visual and multimedia content that resonated with target demographics.

Education

Universidade Federal da Bahia – UFBA
Salvador, Bahia, Brazil

Bachelor of design

Design

Faculdade de Belas Artes da Universidade do Porto
Porto, Porto, Portugal

Bachelor on Design and visual communication (I was in a student exchange program)

Design and visual communication

Instituto Federal da Bahia – IFBA
Salvador, Bahia, Brazil

Technical High school

Information Technology

Languages

Português
English

Skills

Product Design & UX

Prototyping, User experience, Discovery, Design System, UX Research, Agile methodologies.

Graphic Design & Visual Communication

Visual identity, Motion Design, Graphic material, Social network content, Audiovisual content editing, E-book design, Newsletter design, Branding.

Tools & Technologies

Design tools, Generative AI, DevOps software.

Creative & Strategic Thinking

Creativity thinking, Problem-Solving, Strategic Planning, Multidisciplinary Collaboration.

Projects

Braskem - Design System

Summary

Collaborated on the development, upgrade, and maintenance of the Design System for Braskem, working within an agile framework using DevOps software.

Avenue Eco - Visual Communication Projects

Summary

Executed a range of visual communication and graphic design projects for Avenue Eco, encompassing social media, podcast branding, event materials, and digital publications.